Why Do You Need a Niche?

So you’re new to blogging and don’t quite know where to start. I’ve got you covered! First things first, before you even decide on a name, you’ve got to choose what niche to work in.

What what to work in?

niche in a wall
Photo by Simone Pellegrini on Unsplash

A niche is like the topic of your blog, it’s your area of specialization. For example, Freshly Stale is a blog about writing and blogging, so that’s my niche. Pretty simple, right?

Why Your Niche Matters

Don’t stress too much about choosing your niche, because it might change over time, but don’t take it too lightly, either. Your niche is what you’ll be writing about day in and day out.

If you’re not already an expert in your niche, you’ll absolutely become one with enough time and effort!

Which means you need to find a niche that will hold your interest for years to come. Something you can write about every day.

So you’ll obviously want to choose a niche that you’re interested in, preferably a topic that you’re already knowledgable in and passionate about, but there’s one more thing you should consider which choosing a niche.


Not every niche is created equal. Some are more competitive than others, and some are more profitable than others.

Is the niche you’re going into profitable? What ways can you monetize?

For example, food and recipe blogs tend to have more success with affiliate marketing than with selling recipe books. There’s so many free recipes to find online, but cooking supplies? Those have to be bought from somewhere, so why not buy from a blogger you trust through their site?

Photo by George Pagan III on Unsplash

And that’s the important question to ask yourself about your niche, and about your blog in general.

What Problem Are You Solving?

People have problems, it’s a fact of life. And they spend money on solutions to their problems!

Hungry? Buy food. Bored? Maybe buy a book or rent a movie. Wanna learn a new skill? Go to a class. You get the idea.

There are tons of free solutions online, and for all sorts of problems. But do you trust them? They might be free solutions, but are they good solutions?

Sometimes yes, sometimes no. It just depends on the source you’re going to.

By choosing your niche and sticking to it, you’ll quickly be able to establish yourself as an authority and build credibility.

Your Niche and Your Audience

The niche you choose will help you learn more about your audience.

Obviously, the audience for Freshly Stale will be writers and bloggers. The audience for A Pinch of Yum will be different, and the audience for une femme d’un certain Γ’ge will be different yet again. That’s not to say that there won’t be any overlap between the audiences for each of these blogs, just that their target demographic is different, and that’s partly because their niches are different.

So how do you learn more about your audience and their problems? You ask them!

neon pink question mark
Photo by Emily Morter on Unsplash

Ask questions at the end of your blog posts, send out emails with questions, even create surveys asking what sort of products your audience would find the most helpful.

And it doesn’t hurt to look at other blogs, too. Not to steal their posts, goodness forbid, but to give you an idea of what your target demographic is looking for. The goal is to educate yourself enough to be able to answer your audiences questions, after all.

The Main Goal Is To Help People

Focus on providing quality solutions to whatever problems you’re trying to solve. Seriously, make that your main focus.

If making a profit is your main goal, the quality of your blog will suffer.

If being genuine is your main goal, and providing real, quality solutions to real problems that people have, then the profit will follow!

Now, I could tell you about the most profitable niches online. But from the research I’ve done, seriously any niche can be profitable enough to make a full time living!

The most popular seem to be, based on my research and in no particular order:

  • health and fitness
  • food and recipes
  • writing and blogging
  • beauty and fashion
  • finances and investing
  • self help

Let’s face it, people care about themselves! We want to be healthy, to eat good food, to support ourselves, to be stylish, to have money, and to constantly improve.

That’s not to say that other niches aren’t as profitable, just that people tend to invest in themselves far more than anything else. And they have every right to!

We should never ever stop trying to get better, to be better, and to do better.

What do you think is the most important thing to consider when choosing a niche? Let me know in the comments below! Don’t forget to like and subscribe for more Freshly Stale content, and thanks for reading πŸŒžπŸ’•

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Hey there, I'm Sam! I'm a freelance writer and social media manager. Stick around to learn how to become a successful blogger, get some writing tips, and read some cheesy poetry!πŸŒžπŸ’•

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