Almost everyone is on social media these days, and for good reason! A social media presence can make or break a blog or business. But why is social media so popular, and what makes it such an important tool for success?
World Wide Web Connections
There’s a social media platform for everything these days. Sharing pictures, finding jobs, practing foreign languages, dating; there’s a place for everything on the World Wide Web. As bloggers, we can and should take advantage of that! Social media platforms are the perfect place to grow your audience.
Thanks to the internet, I can talk to someone over in China, send pictures over to India, or read about someone’s day in Siberia, all with just the click of a button. With the right effort, a blogger can easily have a worldwide audience. How cool is that!
Social Media For Social Creatures
Everyone from stay-at-home-moms to astrophysicists uses social media these days. It’s become such a normal part of our lives that it’s almost uncommon to meet someone who doesn’t have a social media presence. Even our cartoon characters are using social media!
Is Social Media Making Us Antisocial?
I’ve heard people argue that social media is isolating people. I don’t think that’s true at all! If anything, social media has made it easier than ever for people to connect.
The ones who say that it’s caused us to become more antisocial, well, those folks usually aren’t on social media themselves, so they really don’t know much about what they’re talking about. All they see is people on their phones and computers; they don’t see the interactions and engagement that occurs on social platforms.
I’m no psychologist, but it seems that the people who believe that social media makes us antisocial might be projecting. They probably feel more alone when the people around them choose to socialize electronically while in their presence. I know I would. It must be especially difficult for older generations, who might have a harder time with technology.
It might look like people are becoming more antisocial, but that doesn’t mean that it’s true. Things are usually deeper than their appearances.
We all know that humans are social creatures and nothing will ever change that!
Understanding Why Social Media Is So Popular
The rise of social media comes as no surprise. Humans are social creatures, plain and simple. It’s really as easy as that! We like talking, we like sharing our experiences, and we like supporting one another.
Imagine you’re living in a little village of 100 people, before the internet was invented, and you’re really interested in bird watching. The other villages are miles away and you don’t have a car to get there. If nobody else in your village is interested in birdwatching, you’d have nobody to share that interest with. It would be a bummer!
Thanks to the internet, we can find friends with similar interests no matter where we are. We don’t have to build communities based on location; we build communities based on ideas and shared values.
Social media helps us overcome location barriers and langauge barriers, all while letting us express ourselves. Sure, it’s different from communicating with people in real life, but there’s nothing wrong with being different! Shoot, social media is also a great tool for folks with social anxiety and other disorders that might make communicating IRL more difficult.
We all express ourselves in different ways. Some of us prefer fashion, others make art, some of us blog. Using social media is just a form of interactive expression.
Social Media and Success
Supplementing your online presence with cohesive social media accounts is always a good idea. It lets people get to know you a little better, whether showcasing your photography skills on Instagram or sharing cute fashion pins on Pinterest.
But aside from that, it’s a wonderful way to grow your audience. Social media gives you access to already formed communities with similar interests.
It’s good to work on building your audience, but don’t always expect people to come to you; sometimes you’ll have to go to them!
All you have to do is find them and participate! Get to know people, interact wiht others, and share your content. Just don’t be spammy about it.
Building an Audience
Most people have probably never heard of Freshly Stale before. But they have heard of Pinterest, Instagram, Twitter, and Facebook. And chances are, they have a profile on at least one of them, if not all or more.
Blog traffic doesn’t just happen. Even if your site makes it to the first page of a Google search, that doesn’t just happen. It takes work. But, search engine optimization aside, social media is by far the best way to grow your blog traffic.
It lets people get to know you in more bite sized chunks. Maybe someone doesn’t have time to read a couple hundred, a couple thousand words. But they have time for a quick scroll through the ‘gram on their lunch break. Or there are lot’s of people who don’t usually go to blogs, but still support those bloggers on Facebook.
Your own personal website isn’t the only place where you can share your thoughts and ideas, and you should seize any opportunity you can to broaden your reach. Your future fans and followers are out there, you just haven’t found them yet!
With Great Reach Comes Great Responsibility
The internet is forever, remember? We all look back on our past selves with embarrassment and cringe, right? It just means that we’ve grown. There’s absolutely nothing wrong with that; it’s actually a really good thing, though it might not feel that way.
There’s nothing wrong with cringe, but there is something wrong with using your platform for hate, discrimination, bias, and oppression. Not to judge anyone or anything, but that’s just gross, to put it mildly.
It’s important to realize, also, that sometimes well-intentioned people say some pretty unintentionally biased things. The best thing to do in those situations is to listen, use it as a learning experience, and apologize if you’re genuinely sorry. We all make mistakes, nobody’s perfect.
Just understand that people aren’t obligated to forgive you in those sorts of instances. And that’s okay, too. We live and we learn. Just don’t stop trying to grow, to do better, to be better!
Why do you like social media? Let me know in the comments below! Come back tomorrow to read about why the little things in life matter. Thanks for reading! 🥰