Naming Your Blog: What to Consider

So you’v decided your niche; now you need to choose a name for your blog! Your blog name is nothing to take lightly. It’ll determine your domain name and follow you around for the rest of your blog’s life. Needless to say, it’s kind of a big deal. So, what do you need to consider when naming your blog?

Photo by Allie on Unsplash

How do you decide what to name your blog?

There are a few things you should ask yourself while coming up with your blog’s name. You should keep in mind your niche, your audience, and how the name will look/sound.

What Is Your Niche?

One of the easiest ways to come up with a name for your blog is to think about your niche. Come up with a list of words that are related to the main topic you’ll be talking about, or a list of words that describe the “personality” that your blog will have.

For example, I wanted to choose a fun name, something contemporary for the digital age. “Freshly” speaks to a new perspective, and how I use my own experiences as examples. And “Stale”? Well, all of the information on this site can be found on other websites, so it’s stale information. Except it’s not stale here because it’s got my fresh take on it, which you can’t find anywhere else on the internet! Except for my social media, of course. πŸ˜‰

Make a List

If your niche is fashion, you could come up with a list like this:

  • trendy
  • couture
  • classic
  • chic
  • street style
  • everyday wear
  • looks
  • closet

See how many names you can come up with from just that list. The Classic Chic, She Looks Chic, The Trendy Chic, Street Style Closet, The Street Style, Everyday Looks, Couture Closet. You get the idea.

Having trouble coming up with a list? Try this free blog name generator!

Don’t settle on the first name you come up with, think up a few different names that you like.

Consider Your Audience When Naming Your Blog

Your blog name should appeal to both you AND your audience. Does your name tell your audience what your blog is all about? Is it catchy? Easy to remember?

Photo by Yoav Hornung on Unsplash

You want your audience to like your blog name as much as you do, if not more!

Think about the problem that your audience has, and the solutions that you plan on providing. A name like “The Classic Chic” will appeal to audiences more concerned with looking professional, whereas “Street Style Closet” will appeal to audiences more concerned with looking trendy.

How Does It Look? How Does It Sound?

Once you’ve got a couple options to choose from, you should consider how they all look and sound.

Are they names that are easy to say? Easy to remember? And what do I mean when I ask “how does it look”?

Consider Powergen Italia, an Italian electric company. Their website?

Or how about Mole Station Nursery, a plant store?

You get the idea. If you found those funny, check out this link here to read 30 unintentionally inappropriate website names.

Personal Branding And Naming Your Blog

Sometimes naming your website is as easy as looking in the mirror! If your goal with starting a blog is to create your own personal brand, consider using your name as your blog name. Don’t worry, you can make up an alias too, if you want to reinvent yourself. Tons of celebrities do it, so why shouldn’t you?

You’re looking to get into blogging, or maybe you’ve already started, so you’ve probably heard of Neil Patel before.

His website shows up in most Google results when your search contains the word “blog,” and his domain name is just his personal name with a dot com added on.

Or Wengie, I’ve been following her blog since she was just starting out as an Australian fashion blogger; now she’s attending Fashion Week and even voices a new, fourth PowerPuff Girl! Her website? Just

So if personal branding is your jam, consider just using your name!

Did these tips help you choose your blog’s name? Let me know in the comments below, and don’t forget to like and follow for more Freshly Stale content! πŸŒžπŸ’•

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Hey there, I'm Sam! I'm a freelance writer and social media manager. Stick around to learn how to become a successful blogger, get some writing tips, and read some cheesy poetry!πŸŒžπŸ’•

2 thoughts on “Naming Your Blog: What to Consider

  1. Am one of the people who use their own names as a blog name, not because of branding reasons, but because I’m super uncreative when it comes to that, lol. Thanks for sharing this useful post!

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